Federated Media Publishing (FM) has launched an overhauled self-service ad platform for small and medium sized business marketers. The new platform allows marketers to access FM’s premium content and offers total flexibility and control over advertising efforts. The platform’s new features give marketers complete control over their ad buy and help make the most efficient use of their advertising budgets.

“With the new functionality available in the self-service ad platform, marketers with smaller budgets have the same access to our sites that Fortune 500 brand advertisers enjoy,” said John Battelle, founder, chairman and CEO of Federated Media. “Conversational media is where consumers congregate, form opinions and make purchasing decisions. It’s not just major brands that need to be here; it’s everybody.”

FM has also unveiled the Online Marketing Idea Exchange, an online community where advertisers, developers, and the wider marketing community can get or contribute advice, solicit or offer professional help, or simply share ideas on how small to mid-sized businesses can more effectively engage customers online.

Originally posted on October 8, 2008 @ 4:27 pm