Green business must be good business as SustainLane Media (SLM) more than doubled its audience reach in 2008. SLM’s Green Ad Network now encompasses 21 million users, up from 10 million in January, as measured by IAB ad server Adify. This parallels a rapid expansion of content and increased demand from advertisers targeting the growing mainstream, green-minded demographic.
Home to the greatest number of green Web sites, the Green Ad Network has increased to 125 premium content properties across 10 channels: Green Autos, Green Portals, Outdoor and Environment, Socially Responsible Investing, Green Business to Business, Home and Garden, Cause and Awareness, Organic Food and Beverage, Natural Health and Beauty and Green Hollywood. Member sites include Ecostocks.com, ScientificAmerican.com, Wisebread.com, Edible Communities Publications (EdibleManhattan, EdibleBoston, etc.), PlanetPals.com, EatDrinkBetter.com and Ecopreneurist.com.
Based on current growth trends, the Green Ad Network is expected to reach 50 to 60 million unique monthly users across 500 publishers by the end of 2009.
Originally posted on December 5, 2008 @ 9:03 pm