The results of a study made by IDC, a market analysis company, revealed that by 2015 more people will be connecting to the internet using smartphones, tablets and other mobile devices compared to people who use the internet through their desktop computers.
The study revealed that smartphones will become the standard mobile phone people will use, completely replacing the “vanilla†phones that only offer standard features. Additionally, the sales of tablets is expected to hit the roof. The growing sales of smartphones and tablets will be so significant that internet users on the PC will hit a wall and then slowly go down. The report also said that this trend will begin in the US, with western Europe and Japan following in short order.
The IDC study also made another prediction – the total number of internet users will grow from 2 billion last year (2010) to 2.7 billion by 2015. E-commerce will benefit from this rise as spending on the net grows by $708 billion annually until it reaches $1.285 trillion in 2015. The same can be expected with advertising spending as it doubles from the present rate of $70 billion per year to almost $138 billion in about three to four years.
IDC expects the total number of internet users all over the world to reach roughly 40 percent of the total world population. This trend also bodes something else for the whole internet paradigm – the shift from a “world wide web†dominated internet to one that is dominated by dedicated apps.
Originally posted on September 13, 2011 @ 12:02 pm
