YouTube started to share advertising revenues with the creators of some of its more popular channels, including LisaNova, renetto, HappySlip, and some other stars.
According to the YouTube blog, the chosen channels have “built and sustained large, persistent audiences through the creation of engaging videos, their content has become attractive for advertisers, which has helped them earn the opportunity to participate on YouTube as a partner.”
Originally posted on May 4, 2007 @ 7:55 am
This looks a lot like what Metacafe has been doing for a while now.