SplashCast secures $4 million in funding

SplashCast has successfully secured $4 million in Series A funding. The investment was led by Mark Bayliss, who also joins the SplashCast board of directors. Additional Series A funding was provided by Emergent, an emerging growth investment fund also with strong ties to advertising and consumer brands.

SplashCasting represents a new form of online marketing called social advertisements – tools marketers use to reach the growing demographic of social network site users. SplashCast’s social advertisements consistently receive click-through-rates 75 times higher than typical banner advertisements used on MySpace, Facebook, and other social network sites.

SplashCasts are much like multi-channel TV screens that can be placed on an individual’s social network profile page. Brands and media companies use SplashCast to distribute videos, games, pictures, and other digital content. Consumers who find a SplashCast they like can easily add it to their own profile page.

Originally posted on March 20, 2008 @ 9:57 am