So Sony tried to spin the blogosphere with a Zipatoni produced viral marketing blog All I want for Christmas is a PSP. However, observant readers soon discovered that it was all a hoax and this is what the site says now:
Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn’t a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP.
Sony Computer Entertainment America
A nice way to come clean if you ask me, saving a little face and all. PR firms should take more caution if they want to do these kind of things, really.
Originally posted on December 14, 2006 @ 6:10 am