Simon & Schuster, Inc. and TurnHere, Inc., inked an agreement to launch a book-centric internet video channel to promote Simon & Schuster authors and their new releases. The companies will produce videos with in-depth information on featured books and authors as well as sneak previews of upcoming titles. The channel, called Bookvideos.tv, will launch in early June, will be hosted at a major online video site and will be cross promoted and linked
to numerous sites across the web. The videos will also be available at SimonSays.com.
“Readers have long hungered for greater contact and more information about authors,” said Sue Fleming, Vice President, Online and Consumer
Marketing for the Simon & Schuster Adult Publishing Group. “Now readers will have a way to view and share compelling content about our authors, available on a 24/7 basis. Bookvideos.tv will allow readers to easily use the internet to replicate, for the digital age, the critical and time tested word of mouth excitement that comes from talking about a good read. Working with Turn Here to tap this huge potential audience is an exciting new way of marketing for us, and we expect to find legions of new readers while at the same time giving a new experience to dedicated fans of our authors.”
Originally posted on May 9, 2007 @ 5:55 am
I’m admittedly biased since I work at TurnHere, the company that is producing the videos for Simon & Schuster, but we have had a terrific time bringing authors to life on video for multiple book publishers. Authors, being storytellers themselves, are tailor-made for this medium – we truly can’t wait for the world to see our work!