Online lead generation company SilverCarrot has introduced iFlipit, a powerful, targeted system that converts traditional internet advertising banners into a source of highly-qualified, non-incentivized leads and information inquiries for advertisers.
FlipitTM benefits publishers by increasing “stickiness†because consumers can respond to offers while remaining on the original page—a vast improvement over traditional banners that force viewers to “click away†from the website they were viewing. The technology is much easier to use than traditional rich media and is delivering higher CPM than the existing ad exchange model technology.
iFlipitTM benefits advertisers by providing quality leads because consumers who express a genuine interest in your product tend to convert at higher rates. Leads flow from major, high-quality, content-rich sites that are identified upfront and generated without any additional incentives.
Originally posted on February 25, 2008 @ 10:23 pm