Shop.com, the destination comparison shopping engine that merchandises to women and leverages the multi-merchant features of its patented OneCart technology, announced additional advertising options aimed at giving merchants complete flexibility in how they choose to offer their products to best take maximum advantage of Shop.com’s customer reach and demographic focus.
Shop.com’s expanded platform acknowledges that different types of merchants have different online goals. Catalogers may be most interested in acquiring new customers with lifetime value and Shop.com’s cost-per-order (CPO) model is ideal for them. Merchants with specialized products or those who have offers aimed at driving traffic to their physical stores may find that Shop.com’s cost-per-click (CPC) model better suits their needs. Either way, Shop.com is now able to provide merchants with the best solutions to meet their business objectives.
In addition to the CPO and CPC options, merchants may choose to supplement either program with cost-per-thousand (CPM) display advertising. There are also sponsorship opportunities throughout the Shop.com Network for programs like its critically acclaimed Cart Me Away online game, its upscale blog The Shopping Vine, the catalogers’ resource CatalogLink, as well as seasonal/thematic online surveys, buying guides, “My Shop†personalized start pages, and multi-merchant gift solutions all crafted with the core female demographic in mind.
By giving merchants fixed-rate options of CPO or CPC plus CPM, Shop.com is able to offer women easy access to virtually every product of every brand they want to explore in a single location with target merchandising that turns shopping into entertainment.
Originally posted on February 11, 2008 @ 3:55 am