Burst Media has appointed Sean Keaveny as Managing Director of Burst AdConductor, the company’s hosted ad management platform. AdConductor delivers a suite of technology and services to sell, serve, manage and bill advertising across individual websites and large, multi-site ad networks. As Managing Director, he will be responsible for driving growth in the AdConductor business unit, and providing strategic leadership to this part of the business. Keaveny will also be charged with reinforcing AdConductor’s position as a leading edge technology platform.
Keaveny’s experience in the publishing world will help catalyze growth in new markets for AdConductor. Keaveny joins Burst from Reed Business Interactive Division where he served as Vice President of Operations. Reed Business uses Burst AdConductor to manage the ad delivery for more than 80 business publications and 55 websites. The product is also central to the management of the Reed Partner Network (RPN), a collaboration between Burst Media and Reed Business, where advertisers can better target hard-to-reach online audiences who rely on business-to-business websites for news, information and industry-specific content.
Originally posted on January 29, 2008 @ 11:04 pm