Scripps Networks has launched a new online food experience Food2 which will further expand the company’s online reach with a highly interactive, video-centric website that talks cooking, eating, drinking and living with the 21-34 set.
Food2 has already built a following by giving out small bites of content online — blog posts, Facebook page, Flickr photos and “tweets†have been available since early March. Now a full-fledged Food2 website is live featuring:
Video – Food2 has more than a thousand short food and drink videos including web originals with new, fresh faces as well as shorts from the trusted talent and kitchens of Food Network.
Challenges – Users compete head to head in virtual Food2 Challenges to find the prettiest, the tastiest, the cheapest, the weirdest, the sloppiest and the ugliest food around.
Recipes – From quick and easy to palate expanding, no matter what type of recipe needed, the authority of Scripps Networks and the Food2 community will steer you in the right direction.
Tips – Whether gourmand or food-newbie, community-provided Food2 tips make navigating the kitchen a snap.
Blog – Just like a party where everyone winds up in the kitchen talking food, the best food bloggers and most current food culture content all gather here at the Food2 Blog.
Originally posted on May 1, 2009 @ 10:38 am