In the smartphone sphere, the two players that have a lion’s share of the market are Apple and Samsung. These two companies have been the dominant players in the global market and their respective sales numbers show that their competition is fierce with no true leader.
But a recent survey released by Reuters has revealed that Samsung may have finally widened its lead over Apple by a significant margin. The study was the result of a poll made involving 41 financial analysts. The analysts have observed that the tremendous interest the Samsung Galaxy S3 has been generating is the factor that has put Samsung over Apple in sales. From the period covering April 1 to June 30, Samsung has managed to sell over 50 million smartphones worldwide, which definitely dwarfs Apple’s own sales figure of 30.5 million smartphones.
A lot of weight has been placed on Samsung’s aggressive marketing strategy for its success in the smartphone industry. But one thing that has also become the strength of Samsung is the fact that it offers a wide array of smartphone models pegged at different price points that is attractive to different types of buyers. Also, Samsung’s ability to produce new models every year fuels constant gadget lust and a propensity for smartphone users to always upgrade their smartphones.
The financial analysts expect Samsung to dominate the second quarter of 2012 especially with the sales of the Samsung Galaxy S3 now going to factor into the bottomline.
Originally posted on July 17, 2012 @ 9:11 pm
