Reality Digital announced the closing of $6.3 million in its Series B round of venture funding from OpenView Venture Partners. OpenView Venture Partners’ Managing Partner and Senior Managing Director Scott Maxwell and Venture Partner Mark Barry, will join Reality Digital’s Board of Directors.
Reality Digital provides an on-demand platform that enables businesses to add cutting edge video sharing, social media and networking features, as well as business tools to their digital media initiatives. The company’s flagship product, the Reality Digital Opus platform, applies a software-as-a-service (SaaS) delivery model that can be rapidly launched as either a brand new Web environment, or within an existing Web domain to allow users to upload, manage and share digital video, audio and images online. Reality Digital provides companies with the opportunity to establish a dialog and foster a more intimate relationship with their customers. The approach improves brand awareness, user loyalty, customer retention and site “stickiness,†as well as positively affecting advertising revenues. Reality Digital customers include some of the leading players in media, publishing, and online entertainment, including MTV Networks, ITV Local and Lonely Planet.
Originally posted on March 31, 2008 @ 6:01 am