Reactrix Systems, Inc., the interactive out-of-home advertising and entertainment media company, announced its partnership with HopeLab, the nonprofit organization behind Ruckus Nation, an international online idea competition to get kids moving.
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The Reactrix advertising network allows the public to engage with brands featured on displays throughout public locations in a fun, interactive way. Its breakthrough technology projects vivid, high-definition digital images that instantly respond as people walk by or gesture over the display. This interaction creates an immersive media experience that makes floors, walls and tabletops come to life. Reactrix has worked with companies like AOL, DaimlerChrysler, eBay and others, to create interactive ad campaigns in public areas where people can physically interact with the displays.
Ruckus Nation is an online competition challenging participants to imagine innovative products that will increase physical activity among middle-school-aged kids, ages 11 to 14. More than $300,000 in prizes will be awarded. HopeLab will support the development, testing and distribution of products based on the best ideas.
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Ruckus Nation participants must register no later than October 15 and must submit their ideas online no later than November 20, 2007. Winners will be announced in March 2008.
Originally posted on October 3, 2007 @ 10:39 am
Think you can spot the next best idea? Sign up to be a judge for Ruckus Nation. You get the opportunity to read ideas from all over the world and give YOUR opinion on what you think could start a movement!
Just go to http://www.ruckusnation.com and click on “Register Now”. Judging will take place in early December, so you need to sign up by November 27th!
another company that does a great job with interactive projected images is called EyeClick (www.eyeclick.com).they have a range of interactive products such as windows,walls,floors and tables. apart from their creative work in advertising marketing and branding, they have been featured in museums exhibitions and collaborated pro-bono with rehabilitaion programs that use the moving images and interaction to help disabled people.