Qmecom announced the launch of its Personalized Video Advertising Platform which enables advertisers to customize each and every online multimedia advertisement to fit the profile and preferences of individuals, helping agencies and web publishers maximize the relevance of ads to consumers and boost response rates.
Qmecom seamlessly creates personalized versions of video and rich media ads, solving the key industry challenge of how to create the enormous volume of advertisements required for a specialized campaign, without compromising the creative idea central to the communication, quickly and cost-effectively.
Qmecom’s patent-protected platform is superior to competitive solutions as there are no limitations to how an ad can be personalized to fit profile and preference parameters of individual customers. If the data profiles can be optimized, Qmecom can customize any creative element, rendering millions of unique versions of a single ad on the fly based on the data profiles. The application can personalize images, video, text, music, voice, animation and graphics matched to a targeted consumer or consumer group based on their preferences and needs.
Originally posted on August 2, 2007 @ 12:38 pm
It seems to me that it is more important to advertisers to have their brands associated with appropriate content than “personalized to fit profile and preference parameters of individual customers.†Oddly enough, this was just addressed by Cory Kronengold, co-founder of OnlineVideoWatch.com in the Star Ledger: “You could reach blue-eyed, left-handed pickup truck drivers interested in fly-fishing, but there’s maybe only seven of them. The trade-off is how much you pay to reach them. You could pay a lot of money. Or you could buy cheaper, more generic advertising and still reach these people. It’s the difference between putting up a billboard in Times Square or a poster in the local fishing tackle shop.” I’m not sure “personalized†video ads will provide the kind of ROI advertisers are looking for—how does one measure success with this type of model? At least from the market differentiation perspective companies like ScanScout and SpotXChange have more compelling value for brands and advertisers.