Pronto.com, the Web’s most comprehensive social shopping engine selling 70 million products from over 65,000 online merchants, announced that it is the first comparison shopping site to enter the “social shopping” space with the launch of new community features that allow users to rate products, interact with other users, write reviews and gain insight from trusted peers and other like-minded shoppers.
“Traditional comparison shopping engines provide advice on WHERE to buy products, but do little to help users decide WHAT to buy. At the same time, existing social shopping sites fall short by relying on users to gather products from across the web for them — which dramatically reduces the number of products available to the community,” says Dan Marriott, CEO of Pronto.com.
According to comScore, Pronto.com is changing the online shopping model by becoming the first to fuse comparison shopping with a full range of social features to help people make smarter buying decisions.
Originally posted on September 11, 2007 @ 9:20 am