Are you a landlord with properties to rent? You’re not alone — with more people today choosing to rent rather than buy their homes, the market is booming with rental properties and landlords looking to sign some leases. With so many properties on the market, how can you make yours stand out?
One of the best ways to promote your properties is with media. With the power of the internet, you now have the ability to easily reach hundreds of thousands of potential renters with the click of a mouse. Combining multiple kinds of media can make your rental property the hottest one on the block. Read on to learn how.
Podcasts
Did you know how popular podcasts are becoming? Why listen to the conventional radio when you can listen to podcasts specifically about the topic of your interest? Perhaps you’re into podcasts yourself already — there are plenty of podcasts for landlords out there, and undoubtedly more to come.
You can create your own podcast that advertises your properties while providing interesting content for potential renters. Consider the kind of people you are looking to rent to. Are they families with children? College students? Single adults? By designing a podcast for the demographic you want to rent to, you can reach the tenant of your dreams.
Video
How much can pictures tell you about a property, really? Experienced renters know that the camera can easily lie when it comes to still shots of an apartment or house. It’ll look bigger and nicer in the photograph because more is left to the imagination of the viewer. On the flip side, if you’re not a very good photographer, you can accidentally photograph your property so it looks terrible, and renters will be very unenthusiastic about checking it out.
Sidestep these issues by offering video tours of your properties on your website or social media page. These videos can easily be shared, and give prospective tenants more information about the property you’re renting. It’s also less work for you in the long run, as you don’t have to worry about giving an in person tour each time somebody is casually interested in your property. If they like what they see in the video tour, they’ll be back for more.
Conclusion
These are just a couple of the ways technology allows landlords to advertise their properties with media. To the technologically savvy landlord, finding tenants is a simple matter of promoting with new media in the right places. You’ll be shocked how much more interested people can become in a property when it uses a new technology. Don’t underestimate the power of new media. Promote your property through video, social media, blogging, podcasts, and more and your properties will be rented quicker than you thought possible.
Originally posted on April 22, 2015 @ 4:28 am
