PowerBar, Inc. has launched the new PowerBar web site. A comprehensive online destination for sports nutrition and training information, the new site also serves as a global communication tool for athletes and experts to engage and share experiences through user-generated content.
Visitors can create a customized “My Performance” homepage complete with its own unique URL address and outfitted with information important to their personal sport interests, such as personalized training programs, sports nutrition articles, expert Q&A and tips from world champion athletes in that discipline. There are 17 sport communities to choose from including cycling, running, soccer, basketball, football and racquet sports. Each community features a leader who maintains a blog and event schedule and shares articles relevant to their sport.
Originally posted on November 20, 2008 @ 7:35 pm
Wow…what a great idea by powerbar. That is a great viral marketing technique and great brand exposure to their niche market.