Zinio LLC, the digital publishing and distribution platform for magazines and books, has extended an agreement with international multimedia entertainment company Playboy Enterprises, Inc. to build, host and maintain the “Playboy International Newsstand,” a single repository containing all of Playboy’s domestic and some of its international editions. Effective today, current and archived editions will be available at www.playboy.com/globaldigital.
Already the provider of the Playboy’s U.S. digital edition, Zinio has delivered over a million digital issues of the magazine and is responsible for a significant percentage of sales outside the U.S. With 20 percent of current international customers purchasing more than one Playboy product, Zinio’s platform allows Playboy to easily and cost-effectively maximize sales opportunities globally.
Originally posted on November 5, 2007 @ 4:04 pm