Piczo, the online social networking site for safer teen self-expression, unveiled Piczo Insiders, an online teen insight and influencer group that will enable brands to engage directly with teenagers across the world.
Piczo Insiders will allow marketers and researchers to gauge teen opinions, test new product ideas and co-create new communications activity by tapping into the power of the worldwide Piczo community. It’s composed of the site’s most influential members and help determine the values and future direction for the Piczo brand. As such, they are deeply engaged and responsive to both research activity and to other projects that aid in improving the Piczo user experience.
The new group was instrumental in creating the commercial content and branded profiles for the current National Society for the Prevention of Cruelty to Children (NSPCC) campaign, Don’t Hide It. Piczo Insiders worked in tandem with the charity to create five campaign profiles that brought the message to life through a set of real life stories. The authentic nature of this content has resulted in high levels of engagement with the campaign, and visible signs of support for the NSPCC from the Piczo community.
Piczo has 28 million registered user accounts and 12.5 million uniquely monthly users across the globe. With 8 million unique monthly users across Europe, and access to more than two-thirds of the UK teen population, Piczo offers unprecedented coverage of this often elusive demographic.
Originally posted on July 10, 2007 @ 8:00 am
I like Piczo, but I think CltuterMe is going to be equally as popular with teens.
I like Piczo, but I think ClutterMe.com is going to be equally as popular with teens.