Yahoo! Inc. announced that it has expanded its growing network of newspaper partnerships to include Philly.com, online home of the Philadelphia Inquirer and the Philadelphia Daily News. With the addition of Philly.com and four other newspaper partners since April, the Newspaper Consortium now includes 19 publishing companies representing nearly 400 daily newspapers reaching a total circulation of more than 21 million readers.
Among the benefits to Philly.com and Yahoo! are: Enhancing online revenue for Philly.com using Yahoo!’s industry-leading display advertising technology; Leveraging Yahoo!’s national online advertising sales force to promote Philly.com inventory to national advertisers; Having Philly.com’s sales force represent Yahoo! to its local clients; Implementing Yahoo!’s paid search technology across Philly.com; and Distributing Philly.com’s high-quality local content across the Yahoo! network in places where Yahoo! users have interest in Philadelphia’s local news, sports, finance and in other vertical content areas.
“Working with Yahoo! as a member of its Newspaper Consortium will give Philly.com the opportunity to share its award-winning local content with its users and advertising with Yahoo!’s 131 million monthly visitors, targeting those with interest in the Philadelphia area,†said Eric Grilly, president, Philly.com. “Being part of this unparalleled network will bring best-of-breed tools and resources to our local customers.”
Originally posted on August 16, 2007 @ 10:52 am