As part of Pepsi’s rebranding strategy to sport a “retro†look and feature a variety of its logos from the past 100 years, it has partnered with Sony’s video entertainment network Crackle.com to provide condensed classic TV shows online to consumers around the globe.
Each Pepsi can will feature the Web site throwbackpepsi.com, which will direct consumers to The Minisode Network channel on Crackle.com, where they can enjoy classic TV programs in an all new way.
There are about 18 channels including new programs like “Bewitched,” “I Dream of Jeanie” and “The Jeffersons.”
“The Pepsi retro can serves as a passport to destinations and experiences our consumers enjoy. That’s why The Minisode Network is a great partner for this design — the combination of our can with this site provides a full nostalgic experience. When these shows originally aired, our consumers could enjoy watching them while drinking a Pepsi. Today, they’re able to do the same in a contemporary way,” said Russell Weiner, VP of marketing, Pepsi.
Originally posted on October 22, 2007 @ 12:20 pm