According to TechCrunch PayPerPost has acquired some of the Performancing.com assets. First off I’m not certain this even will honestly salvage Performancing or PayPerPost. It’s like one sinkingl venture buying another sinking venture. The money had run out at Performancing I’m sure as the funding was probably limited to one of its founders and some money it was making from ad revenue.
Apparently the ad network, and the firefox plugin will not be sold. Ok those were the two most valuable assets IMO. So basically PayPerPost bought Performancing Metrics, which was a half decent tracking client for blogs, and it bought access to the 28,000 bloggers in the Performancing Community.
I’m not sure if this really benefits the Performancing Community any, in fact I think it signals a quick end to it. And I also think it sends a signal that the Performancing Ad Network is a bust. Something I saw pretty vividly from the start. Especially they were essentially trying to compete with Google as far as micromonetizing small publishers.
The only good thing I see in all of this is a potential spinoff of the Performancing for Firefox Plugin. I really disagree with Tony Hung in thinking this is huge news for either one of these sinking ships.
Originally posted on December 28, 2006 @ 12:49 am
I think that I signed up an account on Performancing just a day or so after they first launched and set their RSS feed to one of my daily reads. The content was good at first it seemed.
Once the the PFF extension came along however, it felt like all that was talked about was it with an occasional post about blogging.
When Partners came out, I gave it the once over. Even had one of my blogs featured in a Spotlight, however, the content and the theme of the site that initially drew me to Performancing changed.
It seemed like Performancing went from “Helping Bloggers Succeed” to “Letting you know how we’re doing with our ad network will trying to get you to use PFF to post to your blog.”
Well, there’s no question that I jumped the gun on this one. Clickz came out with a piece detailing that the ad-network is also going to be rebranded, and isn’t part of the deal.
http://www.clickz.com/showPage.html?page=3624319
Having said that, I don’t think that PPP is going away, or that its sinking. Its going to hang around for a long time whether any of us like it or not.