Pangea Media announced several updates to its popular Quibblo.com site. These new features provide Quibblo users enhanced functionality and offer marketers additional ways to engage users with innovative advertising products.
Highlighted features include:
Yahoo! Buzz. Quibblo users can propel their favorite quizzes to the Yahoo! home page by using the “Buzz Up” button on Quibblo. Advertisers can see what is most popular and then use this information for their own marketing strategies.
Virtual Gifting. Quibblo users can now send and receive virtual gifts including images, puzzles, accessories for avatars and ringtones by taking advantage of Pangea’s partnership with Viximo. Advertisers can create custom gifts and send them to their target market.
Collaborative Polling. Unique to Quibblo, this feature allows any number of sites/blogs/publishers/users to run or repost the same poll or quiz and then aggregate the results from the network of sites. The result is a truly “borderless” Web experience as content moves beyond the Quibblo Website and Pangea Network to other places not formally affiliated with Quibblo.
Badges. Users can create photo badges for quizzes, and post badges to their Quibblo profile, social networking page, or blog. Marketers can create custom badges featuring products, characters, messages, etc. which they can then distribute, or allow to be distributed virally, as part of an advertising campaign.
Additional features include a number of back-end enhancements designed to improve performance and provide advertisers with additional reporting options. Earlier this year, Pangea released the Quibblo iPhone widget and the Quibblo MySpace application.
Originally posted on December 9, 2008 @ 3:56 pm