It looks like Microsoft’s Bing may have just upped the ante for search on the iPhone by fully embracing two of the largest social networks in the US.
Now you can connect your Facebook and Twitter accounts and see combined status updates from your friends from within the Bing app. But that’s easy. When we asked what else we could do with this personal intelligence, we looked at the data behind how people were using their social networks. Turns out that over 40% of the time when people ask ambiguous queries that don’t have a defined answer (like where should I go to eat tonight), social networks are faster at providing a great answer than traditional search engines. (Bing Community Blog)
Although Google has already included Twitter within their search engine results, Bing’s personal integration of Facebook and Twitter should make the latter more relevant against the search Titan (who is looking rather bland).
Social integration wasn’t the only feature Bing offered users, as they have also included a feature that may help the smaller rival compete against Google Goggles. [Read more…]
Originally posted on June 22, 2010 @ 1:47 pm