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A potent tool that can assist marketers and content producers in successfully reaching their target consumers is content distribution software (CDS). They can manage, distribute, and optimize the material they produce across a variety of channels, thanks to it. By automating the process of delivering content to various channels, including social media, email, and websites, […]
Originally posted on April 4, 2023 @ 7:40 am
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Piper Sandler’s latest Taking Stocks With Teens report again found the Byte Dance app most highly regarded, followed by Snap and Instagram.
Originally posted on April 6, 2023 @ 10:40 am
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Sometimes it’s nice to take a break from endlessly scrolling through your feed — and endlessly scroll through someone’s individual Instagram page instead.
Welcome to The Grid.
Lined up in neat rows of three, each Instagram post suddenly is part of a bigger picture. A peek into a user’s soul… or at least their content strategy.
And Instagram power users know just how to work this viewpoint to their advantage with artfully planned posts that, together, create a gorgeous Instagram grid layout.
If you haven’t thought about what your own rows of squares add up to, it’s about time. Here’s all you need to know about building an attention-grabbing Instagram grid to grow your following and engagement.
Bonus: Claim your free pack of 15 creative Instagram post templates made by Hootsuite’s professional graphic designers. Easily customize them in Canva, and start getting more engagement today.
When someone follows you for the first time or navigates to your profile to check out your content, your Instagram photo grid is an opportunity to showcase your vibe or brand at a glance.
The grid gives you a birds-eye view of a user’s posting history. This is your first impression of their body of work: a visual, big-picture introduction to their personal or professional brand.
For individual users, creating a beautiful grid may not matter — sure, color coding your posts could be a fun personal challenge, but if you’re just on the ‘gram to connect with friends, not amass an audience, branding likely isn’t too important.
But for brands, creatives, or influencers, consistency and style are critical, particularly if your account is focused on aesthetics or lifestyle.
After all, your grid is a quick and easy way to get your message across. Plus, anyone viewing your profile is thinking about following you. This is your chance to show exactly what you offer.
Are you avant-garde or on-trend? Will your content soothe or bring the drama? Is your brand consistent or chaotic? One look at a grid, and they’ll get the (sorry, not sorry) picture.
Great grids for Instagram start with a vision. So we’ve scoured the platform to dig up some of the best grids on Instagram to inspire your own look. Think of these as your Instagram grid templates.
This is probably the most common grid style going — not that I’m calling anyone lazy (don’t @ me!), but it really doesn’t get much easier than this.
Pick a color palette (pinks and greys?) or a certain tone (high contrast neons?) to feature in every photo. Viewed together, your gallery will look like a matching set, even if the content of your pics varies. Home and lifestyle influencer
Travel Instagrammer @rachelontheroad_ exclusively features photos from a desaturated palette of cool blues, pinks, and greys. A neon green pic, for instance, would seem jarring and out of place here.
In case your travel destination (or home or office) isn’t decorated like an Insta-ready backdrop, one easy way to make sure your photos all speak the same visual language is simply to use the same filter for every photo to help create a consistent tone.
A variation on this theme? Using a standard filter or color palette, but also working in an “accent” color or filter every few posts, too. Maybe your Instagram feed is mostly dreamy, sepia-toned boho fantasy, but every few rows, we see a vibrant pop of forest green. Woo! You’re playing with fire!
We couldn’t tell you exactly what Lightroom preset @lemons.for.days is using but… probably something called, like, “Peach Dew Dreams.”
There’s something soothing about scrolling a feed that gives you the same thing over and over again. There’s no doubt what you’re going to get when every photo follows the same template.
In the case of decorative cakemaker @takemehome_cake, each creation is photographed from the exact same angle on the same backdrop. The color may vary due to seasonal lighting, but the result is a pleasingly predictable feed where the individual product gets to pop against an endless grid of grey.
By alternating the style of photos you post, you’ll easily create a checkerboard look on your grid. Try alternating text quotes with photography or mixing close-up shots with landscape photos. Going back and forth with two distinct colors can work, too.
Influencer @jillian.harris alternates full-frame photos with pink-border pics to create a unique grid look.
Food blogger @feedthepudge alternates food posts with ones of his own face to offer variety for anyone scrolling through.
Vancouver fitness studio @cmmngrndyvr mixes bright graphics with dark and moody photos.
Hot tip: if you’re using text-based posts, keep the background color or fonts consistent to really make the pattern clear. Check and mate.
(Need a little help on the graphic design front? There are tons of great tools and templates out there to create visuals that pop.)
Think outside the box… and inside the, um, row. Uniting the images on each row by theme or color can create a powerful impact
Sorry if you’re squeamish about freshly tattooed skin, but this example from @spooky_skeleton_wizard had to be shared. This tattoo studio alternates rows of sketches with rows of new ink.
The trick for this one, of course, is that you have to post three images at a time, or the alignment will be off.
If you’re bold enough to experiment with panoramic images for one of your rows — a trio of photos that add up to one long, horizontal image — many users post the same caption for each one to make it clear they’re three parts of a whole, like photographer @gregorygiepel did with his architectural shots.
Though the grid by nature crops all of your Instagram photos to a square, editing your photos to a different shape within that square can create a distinct look for your Instagram photo grid.
Circles? Rectangles? The choice is yours! Most Instagram editing tools can help create these unique borders.
Pet food brand @iams did circle frames for its images for a while.
…while charity @writers_ex uses a selection of off-kilter shapes in its signature colors to brand each post.
Regularly including text in your posts can contribute to a striking, font-forward overall look. There are plenty of accounts out there that specialize in info-images, but even sprinkling in a text-heavy image among the photos can make for a stylish display.
Try thinking about your Instagram grid like the page of a magazine — by strategically scheduling images with words and visuals, you can create a spread with balance that’s full of interesting moments to draw the “reader” in.
@nikerunning has a mix of bold text-forward posts, illustrations, and photos, but because they post each of these elements regularly, it feels intentional and cohesive. The lesson? You can have totally disparate ingredients in your design palette, but if you use them regularly and with balance, your grid will look pulled together.
Making a grid that’s all-text-all-the-time works, too. The trick is to stick with a consistent color palette and font selection to make sure each post looks great next to the last, like @mr.pugo here.
You need both patience and a great color sense to pull this look off. The goal is to post regularly in one saturated color and slowly transition to the next shade in the rainbow with your next rows of posts.
To truly get the full effect of waterbottle company @mybkr’s shifting palette, you’ll need to scroll, but they go through periods of being inspired by the color of one bottle and then move on to another… from sage to baby blue, for example.
Creating a consistent look can be as simple as applying a border to all your images.
Influencer @kwn.li uses a white border on all their images, but you could create a signature look with any color scheme. The free Whitagram app is one option to quickly apply this edit, with borders and backdrops in all sorts of different shades.
This layout is a tricky one to pull off on a day-to-day basis, but for a big announcement or campaign or to launch a new account, a puzzle grid certainly packs a punch.
A puzzle grid creates one big, interconnected image out of all the squares. Individually, these posts probably look like nonsense. But viewed together, it’s a work of art.
Give Montessori account @hetmamapunt a round of applause for this visual feat, will ya?
In this fast-and-furious social media world, there’s a certain charm to the no-polish-no-worries look.
Adopt the chaotic energy of the “extremely online” set by mashing up memes, screenshots, TikTok reshares, hastily snapped food pics, poorly lit impromptu photo shoots, and whatever else you might find on your camera roll.
Journalist Taylor Lorenz’s meme account is a perfect example of this ethos. Think “Explore Page” gone haywire.
Viewed as a whole, your grid takes on a trendy cluttercore vibe. If your brand is at one with Gen Z, this unplanned, untamed, wild, and creative Instagram grid style could be for you.
Of course, none of these sleek grids for Instagram happen by accident. You gotta grind for that grid! Here are some things to keep in mind as you’re planning out the big picture.
Before you post it: map it.
You could mock it up in photo-editing software, or use Hootsuite’s app integration that lets you preview your layout before it goes live… think of it as your Instagram grid template.
Right now, it’s for personal accounts only, but business account functionality is coming soon.
Create an Instagram grid layout of up to nine images, and then schedule them to go up in the exact right order via the Hootsuite dashboard.
Creating a great Instagram photo grid means sticking to a plan. One off-beat photo in the wrong color, the wrong filter, or in the wrong order can throw your whole look out of whack.
Just imagine if makeup company @bareminerals tossed in a picture of a night at a neon-tinged rave to their earthy skin-toned, carefully curated grid. Chaos!
Ultimately, the goal of a grid isn’t just to impress your friends with your dedication to using a particular Lightroom preset filter. It’s to build a unified look for your brand.
So, if you’re a recruiting firm for high-level executives, having a playful rainbow grid might not quite fit the professional and serious tone you’re going for. A monochromatic, text-based series of posts, on the other hand…
In case you haven’t figured it out yet: Instagram is a visual medium… and it’s hard to put together a great grid unless the individual pictures also are great.
Luckily, there are tons of great photo editing tools out there, as well as expert advice around every corner… for example, our guides to taking great Instagram photos and staying on top of the hottest Instagram trends.
Your Instagram Reels can live on your grid alongside your main posts, so don’t forget to select a suitable Reels cover photo. Or use one of our professionally-designed Reels Cover Templates to create a consistent look for your Reels.
Each of @airbnb’s Reels have a carefully selected cover photo of a rental home, viewed from a street-level exterior. It creates a sense of consistency with your other Instagram grid posts.
Keep your gorgeous IG grid active and updated with the help of a scheduling tool that allows you to drop just the right filtered pic (or three) at just the right time. Hootsuite’s dashboard, for example, makes it easy to prep your best photos at your convenience. Get that grid going!
Of course, creating a great grid is just one way to capture attention on the ‘gram. For more marketing tips and tricks to take your account to the next level, check out our ultimate guide to Instagram marketing here.
If you want to do a grid layout on Instagram, you’re going to need to do some pre-planning.
Mock it up in photo-editing software, or use Hootsuite’s Instagram Grid planner integration to preview your layout before it goes live.
(Note: right now, it’s for personal accounts only, but business account functionality is coming soon.)
Create an Instagram grid layout of up to nine images, and then schedule them to go up in the exact right order via the Hootsuite dashboard.
Changing your grid on Instagram starts with deciding on your new look. Do you want the posts to all be in a specific, consistent color palette? Should each image on the grid contribute to one big picture? What is your visual goal and how does it tie in to your Instagram brand?
Peep some of our creative inspiration sources above to figure out what you want your Instagram account to look like, or explore 2023’s biggest Instagram photo-editing trends to spark some ideas for your big grid makeover.
Before you start adding your new images, delete or archive anything that you’ve previously posted that doesn’t match your desired look.
Now it’s time to start plotting out your fresh content.
Either mock it up in photo-editing software or use Hootsuite’s Instagram Grid planner integration to preview your layout before it goes live. (Use these Instagram editing tips to give your images a consistent aesthetic.)
Create an Instagram grid layout of up to nine images, and then schedule them to go up in the exact right order via the Hootsuite dashboard.
Start building your Instagram presence using Hootsuite. Schedule and publish posts directly to Instagram, engage your audience, measure performance, and run all your other social media profiles — all from one simple dashboard. Try it free today.
Mock it up in photo-editing software, or use Hootsuite’s Instagram Grid planner integration to preview your layout before it goes live.
(Note: right now, it’s for personal accounts only, but business account functionality is coming soon.)
Create an Instagram grid layout of up to nine images, and then schedule them to go up in the exact right order via the Hootsuite dashboard.”
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“name”: “How do I change my grid on Instagram?”,
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“text”: “Changing your grid on Instagram starts with deciding on your new look. Do you want the posts to all be in a specific, consistent color palette? Should each image on the grid contribute to one big picture? What is your visual goal and how does it tie in to your Instagram brand?
Peep some of our creative inspiration sources above to figure out what you want your Instagram account to look like, or explore 2023’s biggest Instagram photo-editing trends to spark some ideas for your big grid makeover.
Before you start adding your new images, delete or archive anything that you’ve previously posted that doesn’t match your desired look.
Now it’s time to start plotting out your fresh content.
Either mock it up in photo-editing software, or use Hootsuite’s Instagram Grid planner integration to preview your layout before it goes live. (Use these Instagram editing tips to give your images a consistent aesthetic.)
Create an Instagram grid layout of up to nine images, and then schedule them to go up in the exact right order via the Hootsuite dashboard.”
}
}]
}
Grow on Instagram
Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results.
The post 10 Ways to Design Your Instagram Grid Layout Like a Pro appeared first on Social Media Marketing & Management Dashboard.
Originally posted on April 5, 2023 @ 1:41 pm
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In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. The now-famous ice bucket challenge went viral, raised $115 million in donations, and funded new treatments for the disease. The campaign set the standard for how to fundraise on social media.
Not every social media donation drive delivers such stunning results. There’s competition for scrolling thumbs, and the platforms themselves keep throttling the reach of organic posts.
But social media is still fertile ground for fundraising. Non-profits, universities, government agencies, and hospitals will find energetic supporters ready to help meet funding goals there. The trick is knowing how to do it.
In this post, you’ll learn the unique advantages fundraisers have over other organizations on social media. You’ll see successful campaigns to mimic. And you’ll find a toolkit to make your team more efficient.
An organization in rural Iowa can reach wealthy donors in Singapore. A niche non-profit can connect to its best supporters with a few mouse clicks. That’s the power of fundraising on social media.
But there’s more to promoting a fundraiser on social media than simply posting pretty pictures. These 12 tips show you how to create a fundraising strategy, network with followers, and track your progress.
Any social media fundraising campaign needs both a destination and a roadmap.
The destination is your goal. It’s probably based on dollars donated. But it could also include other key performance indicators (KPI) like total new donors, repeat donors, or average donation amount. Pick a reasonable target based on previous drives and a stretch goal. That’ll motivate your team to blow past previous campaigns.
The roadmap is your campaign plan. It’s the how and when that’ll lead to achieving your goal. Your social media campaign plan should include:
Start and end dates
The types of posts you’ll publish
Hashtags, both specific (like #ALSicebucketchallenge) and general (like #ALSsucks)
How people will donate
Roles and responsibilities for the team
A budget for things like paid post distribution if applicable
Consistency is key in social media. So while creating your plan, explain how you’ll publish content regularly. One option is to produce a batch of posts and schedule them for release at optimal times.
The demographics of your donors and the type of content you’ll publish dictate which social platforms you use.
Here’s how each of the most widely used social media apps stacks up.
Facebook’s users skew older than the average audience on other socials. It’s also a versatile platform to post videos, images, long-form text, and managed events.
Instagram’s audience is concentrated between 18 and 34-year-olds. The platform is primarily visual, so it’s the place for a carousel of photos and videos.
Twitter’s user graph looks like Facebook’s, with nearly 60% between 25 and 49 years old. As the place for 280-character comments, it’s best to use Twitter for direct donation requests, like Generous Heart did with this Tweet.
The day is almost upon us. Give Generously!! #401gives #donate #fundraiser #nonprofit #youth #organization #community #grassroots #bipoc #leadership #lgbtq #volunteer #fyp #share https://t.co/qDKTrojJZs pic.twitter.com/Asy0qeuK18
— Generous Heart (@GenHeartUSA) March 22, 2023
LinkedIn is where professionals go to find jobs and talk shop. Regardless of age, this is where you’ll inspire corporate donations.
TikTok is the platform to use if your goal is to reach Gen Z; most people on the platform are under 34. Funny, educational short videos are the key to success here.
YouTube holds a unique position on this list as the place for long-form videos. They give you more space to tell a deeper story. There’s a cross-generational audience on YouTube, so just make sure your content matches your target demographic.
Most people flip through social feeds on their phone (e.g., 97.4% of Facebook users access via the mobile app). You want your posts to shine on small devices.
Here’s a fundraising post from Water for People that’s optimized for mobile.
Notice that the copy is short and snappy. That’s important because Instagram truncates captions until someone clicks them. Write your highest impact statement clearly in the first few words.
The post has most of its hashtags after the main text. Hashtags are important, but you don’t want them blocking out other copy. You can also hide them in a comment.
See how they shortened the link via Ow.ly? That’s another way to keep the copy tight. They also put the full link in their bio. IG doesn’t let you link in captions, so make sure donors know where to go.
One thing missing from this post is a donate button so followers could donate without leaving Instagram. We’ll explain how that works in a minute.
Researcher Paul Zak uncovered an interesting truth about our brains. We’re more likely to support a cause when we hear stories about it.
That’s why your fundraising posts should include emotional stories about the people, places, or animals you help.
The Make-A-Wish team is masterful at telling stories on YouTube. Their features show supporters how their donations change lives. Watching a child, who’s been through the roughest of times, meet their hero is a powerful motivator.
These videos are beautifully produced, but you don’t need a professional videographer or voiceover pro to create yours. Sixty seconds of iPhone footage or a well-timed photograph can be just as persuasive. Combine it with a quick paragraph on how your organization uses funds, and new donors will jump at the chance to help.
Alright, you’ve captured the hearts and minds of new supporters with your fabulous posts. But if it takes seven steps to donate, some givers will move on. Luckily, Facebook, Instagram, and TikTok let donors give without leaving the platform.
Here’s an adorable example from the Hotel for Homeless Dogs. They presented a carousel of cute canines, then added a fundraising link to the post.
Followers that click the link go to a donation page in the IG app. They can donate directly or share the campaign to their posts and Stories. The whole process is more straightforward than clicking through to an external page.
Facebook also has an automated thank-you tool to show appreciation without extra work on your team. And several apps let you add donate stickers or buttons to live streams so donors can give during live events.
Posts are usually the star of your social media fundraising campaign. But don’t forget your bio. It’s valuable space you can maximize on every social media platform.
Check out how St Jude’s Children’s Hospital uses its profile to raise money.
The bio is so effective because it has:
a “Donate Now” button that links to their donation website
a fundraising link so followers can donate and share from Instagram
a link to their store
several pinned Stories that show other ways to give
That’s an efficient use of valuable real estate.
The network effect is influential on social media. A single request can find its way onto thousands of feeds when people share it around.
The American Heart Association tapped into the network effect with its #keepthebeat challenge. They asked followers to share a video with creative ways to move to a beat. Dancing, bouncing, and even kicking were all on the table.
People posting videos challenged three friends to find their own way to keep the beat. Each post included a text-to-donate number so viewers could donate from their phone.
Peer-to-peer fundraisers like this are popular on social media and there are several versions of them. Birthday campaigns—where users post your donation link on their birthday—are simple. Giving days, like #givingtuesday, are common, too.
It takes time to build an audience of passionate patrons. Shortcut the process by tapping into the existing networks of popular social media creators and key opinion leaders.
Step one, find the right partner for your fundraiser. Aim for someone who has an audience you want to reach and a vibe that matches your goal. Here, the British Red Cross collabed with men’s lifestyle guru Ehab Ali.
Ali showed sharp dressers they could find fine fashions in the BRC resale shops, and support a great cause at the same time.
Ali and the BRC used Instagram’s Collaborate feature. You can see that both accounts are tagged. That means BRC’s followers and Ali’s audience sew the reel. Your partners can also add donate buttons to their posts or links to your giving pages in their bios.
However you decide to collaborate, don’t worry about finding top-tier celebrities with massive audiences. (Although if Selena Gomez wants to shout out your org, even better.) Look for micro-influencers with a few thousand followers that are easier to reach. Or partner with like-minded corporations or other non-profits. Whatever helps you boost the signal to new audiences.
Bonus: Get the influencer campaign template for brands to easily plan your next campaign and choose the best social media influencer to work with.
Social media algorithms prioritize posts from close connections. That’s great for user experience but makes reaching donors difficult with organic posts. One solution is to spend on sponsored posts.
Sponsored posts, Tweets, or videos are available on almost every social media channel. The best part is that you can pick an ideal audience to view your donation requests. Say your organization helps people overseas like the World Food Program does. You could tell Facebook to show your post to travel enthusiasts.
Source: World Food Program USA on Facebook
You can target an audience by demographics like location, age, interest, or activity like former donors. You can even find a “look-a-like” audience with similar characteristics to people who already follow you.
Of course, the downside to sponsored posts is the cost. But if you start with a small investment, it won’t break the bank to test the waters. Then use metrics to see what’s working and focus your budget on the places with the highest return.
You set benchmarks for success in your plan. When you hit them, celebrate publicly and thank all the donors that helped get you there. You’ll remind current supporters that their help matters and sweep new donors up in the excitement.
When the American Heart Association hit a million-dollar milestone in one of its campaigns, people took to TikTok to share the love.
THANK YOU!! YOU ALL & so many others have come together to raise $1,038,645.56 & counting for the American Heart Association! This life-changing accomplishment and milestone will save lives for years to come. This is a testament that the power we have when we come together is unlimited. @kfiercce @kristinekapow @kickinitwithk20 @marriedwithflaws @nadines_heart @scottdhenry @shannonwinnington @duetraiders @swoledds @thehealingheart @themccartys @vanessacutting
? original sound – American Heart
Several devoted AHA supporters posted short videos throwing streamers and saying congrats for the big win.
The beauty of this strategy is that the AHA supporters did all the work. Plus, they shared the post with their network, expanding its organic reach beyond the charity’s page. That’s a lot of exposure for their fundraising campaigns without a lot of work put on volunteers.
Results grow wherever your focus goes. Analytics let you see which posts and platforms deliver the best results. What if your Instagram paid ads get many views, but more people donate through Facebook? You could shift the paid budget to Facebook and use IG for awareness.
The best results analysis includes both big-picture views and granular, post-level tracking. A few metrics to review include:
Engagement rate
Impressions
Likes
Profile visits
Website clicks
You can pull these metrics individually from each platform. Or you can create a custom dashboard in Hootsuite that collects data from several social media apps.
It’s much easier to compare when you can see like-for-like results from each social media app. And with Hootsuite, you get benchmarks from your industry to know how you compare.
Most fundraising organizations run lean. There’s never enough time to do all the work that needs to get done. The right social media tools let your team work more efficiently and effectively.
Social media platforms offer options to help fundraisers get a leg up on other organizations.
Facebook’s fundraising suite includes donate buttons, supporter fundraising campaigns, and automated ‘thank you’ replies.
Instagram offers support buttons, fundraiser posts, donation stickers, and several ways to collaborate with creators and celebrities.
YouTube’s non-profit program gives you dedicated technical support and Link Anywhere Cards—links that direct viewers to your fundraising website (there’s also a YouTube program specifically for education organizations).
TikTok for Good has plenty of crowdfunding campaign ideas and fundraiser tools, including account management support.
Twitter provides pro bono ad credits, advertising resources, and skills training to help non-profits reach their fundraising goals.
You’ll also need a fundraising landing page if you don’t already have one built into your website. Donorbox and Little Green Light are good options.
For creating, scheduling, and managing social media posts and campaigns, Hootsuite has you covered.
Composer is where you’ll build and schedule posts in Hootsuite. You can write text, add images and videos, and even design posts using Canva (without leaving the Hootsuite dashboard).
There’s a Grammarly plugin to avoid any embarrassing spelling mistakes. Plus, Composer will suggest the optimal time to publish your post.
Hootsuite supports your collaboration efforts, too. Assign permissions to team members so only the right people are allowed to create, schedule, or approve content. Then let the team review and respond to all the DMs, comments, and Twitter mentions from one centralized Inbox. No more making a dozen people check a dozen different inboxes.
You’ll likely post on a variety of social media platforms. In Hootsuite, you can manage all your paid and organic posts from Facebook, Instagram, and LinkedIn. And as mentioned, you can view the analytics in one place.
Social media is an inexpensive and easy-to-use platform for raising funds and engaging donors. More people say social media inspires them to donate than email, websites, print, or TV ads.
Instagram has several advantages for fundraising. There are dedicated tools to collect donations and spread the word about your cause, plus a large and active community of potential supporters.
The best social media platform for fundraising depends on your donor demographics and the types of content you’ll share. Facebook and Twitter users skew older, TikTok younger, and Instagram has a more multi-generational audience.
Social media is a flexible communication channel with many methods to motivate donors. You can post a direct donation link to your account, ask followers to create fundraising posts on your behalf, and collaborate with creators to tap into their network of followers.
Use Hootsuite to manage your next fundraising campaign on social media. From a single dashboard, you can schedule and publish posts across networks, engage the audience, and measure results. Try it free today.
Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.
The post How to Fundraise on Social Media: 12 Tips to Increase Donations appeared first on Social Media Marketing & Management Dashboard.
Originally posted on April 4, 2023 @ 2:41 pm
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“A Recipe for Magic” reflects research showing the value inherent in sharing meals and will feature approximately 750 local influencers.
Originally posted on April 4, 2023 @ 10:40 am
