Despite dominating the mobile universe and offer the largest app store after Apple, the Android Market as a whole looked mediocre when compared against their iOS rival.
Previously the only way to locate an app without utilizing a smartphone was via third party sites or word of mouth (i.e. tech blogs or the news) making discover-ability difficult.
Now it looks like Google may not only have remedied that issue, but also added a few extra features that put Android Market on par with Apple’s App Store.
Starting today, we have extended Android Market client from mobile devices to every desktop. Anyone can now easily find and share applications from their favorite browser. Once users select an application they want, it will automatically be downloaded to their Android-powered devices over-the-air. […]
After months of hard work by the Android Market team, I am extremely pleased to announce the arrival of In-app Billing on Android Market. This new service gives developers more ways to monetize their applications through new billing models including try-and-buy, virtual goods, upgrades, and more. (Android Developers Blog)
Truth be told both of these features should have been launched months ago, as their absence probably explains why premium Android apps have performed so poorly when compared against their iOS brethren.
Unfortunately Android’s premium market is still small compared to Apple’s, as the former is only available in 32 countries which is pathetic compared to Apple’s 90 nation reach, although hopefully carrier billing can help make it easier for Android developers to put food on the table.
Users can visit the Android Market online at market.android.com, and while Google still has a few more quirks to fix before it can fully match Apple, it looks like developers may soon have a viable alternative to Apple’s walled garden.
Originally posted on February 3, 2011 @ 2:20 pm