Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.
Google helps advertisers extend social strategies across its platforms
The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social.
E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown
Teens’ top brands for cosmetics, apparel, footwear and restaurants have remained the same, while there has been some volatility in the rankings.
Dentsu, VideoAmp guarantee audience across major publishers
In a major step for alternative currencies, advertisers’ audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more.
How Crate & Barrel offshoot CB2 repurposes social content for CTV ads
With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.