In a major step for alternative currencies, advertisers’ audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more.
How Crate & Barrel offshoot CB2 repurposes social content for CTV ads
With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.
M&M’s teams with Gopuff to deliver emergency candy refills on Halloween
An M&M’s Halloween Rescue Squad will aid holiday planners as Mars experiments with on-demand delivery.
The future of shoppable TV ads? It isn’t QR codes
Roku’s Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad.
McDonald’s US CMO on brand’s first-party data transformation
After years of struggling with the youth market, the chain has turned things around thanks to its loyalty program and more culturally impactful campaigns.