From long-running conferences to new gatherings around culture and technology, here are some must-attend events for marketing leaders.
Campaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers
In-house agency Wink Creative used generative AI to come up with a “circus act” production that shows how the brand wants to be Coinstar for marketers.
Amazon, B&N Both Break Street Dates for Kindle Fire, Nook Tablet Sales
The tablet war between Amazon and Barnes & Noble commenced earlier than expected with the both companies breaking their own street dates for their respective products.
Amazon announced that it will be shipping its hotly anticipated Kindle Fire tablet a few days before the original release date. Barnes & Noble, smelling that this could potentially derail their own plans have also announced that it will be releasing their Nook Tablet a couple of days before the original release date of November 18. [Read more…]
Originally posted on November 16, 2011 @ 6:15 pm
Samsung Sells “Revised” Galaxy Tab in Germany
Samsung hit a huge snag in Europe when Apple successfully petitioned the court to block the sales of the Samsung Galaxy Tab in Germany. Samsung is not about to take it lying down so it has devised a way to still sell its product in Germany.
Samsung plans to take advantage of the Christmas shopping frenzy by modifying the design of its new Galaxy 10.1 tablet. The redesign decision was made to avoid being accuse of patent infringement, the case being filed by Apple against Samsung. The redesigned tablet is now called 10.1N but it only sports minor differences with the original/first 10.1 tablet model. [Read more…]
Originally posted on November 18, 2011 @ 12:08 pm
Penguin Opts Out of Kindle Library Lending Service
In what is considered a move that could be followed by other top book publishers, the Penguin Group  has announced that it has asked Amazon to remove all of its e-books from the Amazon Kindle library lending service. The publisher said that security fears are the main reason it is stopping the lending of its books.
According to OverDrive, the company that works with Amazon in managing digital content to different institutions like libraries, schools and retailers, the Penguin Group said that it has asked to “suspend availability of new Penguin e-book titles from our library catalog and disable ‘Get for Kindle’ functionality for all Penguin e-books.†[Read more…]
Originally posted on November 23, 2011 @ 9:16 am