What’s surprising is the other half of the study — that 94% of these companies have decided to go digital AND invest in social media marketing.
I once gave a talk on blogging in the workplace for an anti-virus company. The objective was to wean employees to get them to blog, which would eventually lead them (engineers) to updating their coroporate blog. During the Q&A
The never ending cycle continues. Many companies today try to invest in social media as if it were rocket science — hiring “experts” from viral agencies to do the work. This is wrong. The best candidates for handling social media roots from the company’s own payroll.
Originally posted on October 20, 2009 @ 10:04 pm