Openads, developer of a free, open source adserver designed for and used by publishers worldwide, announced that it has secured $5 million Series A financing led by Index Ventures. The London-based company plans to use the funds to accelerate product development and expand its team.
Openads allows publishers to have complete control of their advertising campaigns, offering sophisticated targeting, inventory optimization, rich media and inventory forecasting from a simple yet powerful interface. Openads also allows for integration with more than 30 leading ad networks worldwide. Embraced by more than 20,000 publishers across 140 countries in 20 languages, Openads powers more publishers than all competing solutions combined.
Popular Web sites such as Federated Media and Stardoll are among those relying on Openads’ servers. “Open source has made an impact in market after market. How could we expect advertising to be otherwise,†adds Tim O’Reilly, publisher and Openads user. “Openads has quietly become a major player in the web 2.0 ad scene via its open source adserver.â€
Originally posted on June 13, 2007 @ 2:09 pm