PriceGrabber.com explores portable-style laptop trends through its latest Consumer Behavior Report. Results are based on a survey of 1,868 online consumers conducted in late February 2008. PriceGrabber.com defines portable-style laptops as weighing less than six pounds and having a screen size of less than 15 inches measured diagonally. Of the 72 percent of respondents who indicated owning or using a laptop, 58 percent own or use a portable-style laptop.
Consumers who have different laptops for work/school and personal use carry the burden of traveling with multiple laptops. Of those surveyed, 38 percent need two or more laptops. The demand for portable-style laptops has increased over the past year as more consumers find it a nuisance to carry around the standard-size laptop, let alone two. Forty-four percent of online consumers say they would travel more often with a laptop if it were smaller and lighter.
Forty-six percent of consumers stated that performance is the most important feature to consider when purchasing a portable-style laptop. Unfortunately, as performance increases and the size of the laptop decreases, it comes with a price that not everyone is willing to spend. Of the nine percent of respondents who anticipate spending more than $2,000 for a portable-style laptop, 62 percent said they value performance as the most important feature, while 11 percent value battery life and nine percent value weight.
Originally posted on March 19, 2008 @ 11:28 pm