One in five (21%) Internet users ages 13 to 54 now accesses streaming video to watch full episodes of TV programs, up from 10% in 2006, according to a new report from Knowledge Networks.
Two-thirds (65%) of these “streamers” say they expect to be able to watch their favorite shows on “the device of my choice.”
How People Use TV’s Web Connections, from The Home Technology Monitor, is now in its third year, detailing consumers’ changing use of and attitudes toward television network content on the Internet. The report shows that, among 13-to-54 streamers of TV network content,
• Use of third-party hosting sites (such as Hulu) to access TV network video content has doubled since 2007, from 14% to 28%
• he networks’ own websites are still streamers’ most common source of network content, with the highest level being among those ages 18 to 34 (68%)
• 87% say they view full TV programs online so that they can “watch a current episode that I missed” and 18% say they are “trying out a new program”
• 30% have forwarded a link to network content to somebody they know and almost half (44%) say they have received a link to network content from a family member or friend
Originally posted on February 12, 2009 @ 1:51 pm