It’s the end of the year and I wanted to profile some Googlers I’ve been following lately. Shuman Ghosemajumder is the Click Fraud Guy. Someone I’ve been following a lot lately. He’s definetly worth a read and I’m sure a lot of attention will be turned to him as people will focus in on the click fraud issue more and more in 2007. A must read.
Shuman Ghosemajumder heads up click fraud over at Google. He has an interesting post up covering click fraud.
Originally posted on December 23, 2006 @ 9:48 am
David,
Didn’t I hear about a recent study that found that click fraud only accounts for something like 2% of all clicks? If that’s the case, then click fraud isn’t that big of a deal. It would be easy to build 2% click fraud into the ppc economy. It would only start to be blip on the radar and worth serious concern if it got up to something like 7%.