Nike’s innovative Nike+ running experience combining music, personal coaching and fitness networking is revolutionizing the way people run, creating in its first year, the world’s largest online running destination at nikeplus.com. Nike+ runners have logged over 22 million miles on nikeplus.com, the equivalent of completing more than 800,000 New York City marathons and burning off the calories of more than 5 million slices of pizza. New nikeplus.com features being introduced this summer will enhance the experience even more, offering runners new ways to challenge each other and participate in “virtual” marathons.
New functionality on nikeplus.com, available this summer, will include a challenge feature that provides users with more options and enhanced customization tools. Users can choose their own challenge theme, set their own rules, and select the number of participants and team names. Now, they will be able to upload their own pictures to highlight their challenges on the nikeplus.com homepage.
Another new feature introduced this summer allows runners to participate in virtual marathons. For example, while the actual Nike Women’s Marathon in San Francisco this October already is sold out, women can still run the race anywhere, by using Nike+ and participating online in the event. Other new features include the Nike+ Distance Club where runners need to achieve 100, 500, or 1000 miles to be initiated into the club, and a Weekly Poll added to the forums to learn more about our Nike+ users.
Originally posted on July 26, 2007 @ 9:40 am