The Nielsen Company began today the public beta testing of Hey! Nielsen, an online social network site for a diverse range of pop culture enthusiasts who are eager to make their voices heard to Nielsen clients and other decision-makers in the entertainment industry.
“Hey! Nielsen gives lovers of pop culture an opportunity to sound off online and to make their voices heard by decision-makers,” said Karen Watson, Senior Vice President of Communications at The Nielsen Company, and
Executive Sponsor of Hey! Nielsen. “If you’re passionate about any aspect of the entertainment world, you will find like-minded consumers on Hey! Nielsen. We hope this will be a fun place to share opinions and discuss your favorite shows, movies and music. And because we will be providing our clients with insights from Hey! Nielsen members, joining the network is a way to let the entertainment industry know what you think.”
The information collected on Hey! Nielsen could be important step toward metering and understanding user engagement around entertainment. Initially, Hey! Nielsen will be able to provide demographic information, comments, and scores of each user that engages on a specific entertainment property. This information can be used as a supplement to existing products offered by Nielsen Media Research (TV ratings), SoundScan (music), Nielsen EDI (box office information), and other services that allow clients to tap into consumers’ connection to media.
Nielsen will also launch Oye! Nielsen, a Spanish-language version of the website in January.
Originally posted on September 24, 2007 @ 1:07 pm
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