The number of people reading Internet blogs on the top 10 U.S. newspaper sites more than tripled in December from a year ago and accounted for a larger percentage of overall traffic to those sites, according to data released on Wednesday.
Steve Rubel, of Edelman points out how this will change the PR Game:
Now, as journalism moves to a two-way modality it’s going to force a lot of PR professionals to change their game plan. Stories won’t be written and “put to bed.” They will be co-written and re-written by journalists and readers together. This will either take place within a journalist’s blog or over the ether as a conversation that travels across many of them.
Personally I think more and more blurring will take place until Newspapers are a large part of the blogosphere and we see more interaction with the editors. I still haven’t interacted with a newspaper blogger. They seem so distant. Although we did get a nice link back from CBS News recently. So maybe the winds are changing.
Source: Yahoo
Originally posted on January 18, 2007 @ 5:01 am
Lifted from the Smirking Chimp…
The mainstream pros and pundits take a dim view of the internet. On ABC’s “This Week,†George Will opined: “It’s about narcissism. So much of what is done on the web is people getting on there and writing their diaries as though everyone ought to care about everyone’s inner turmoils. I mean, it’s extraordinary.†(December 12, 2006).
George Will doesn’t like it, it must be a good thing.
Haha very true.
:)
Whenever I think about newspapers online, my blood boils.
Most are anti-blogsospheric. They refuse to link to any other sites, even when mentioning blogs and web sites in editorial text.
They rarely permit/enable user-generated comments, typically shoving them off to some “discussion forum”, which removes them from the immediate context of the article itself.
Cosmo Kramer, the Racist Pig, once said on Seinfeld tv program, that “George Will is a handsome man.”
Kramer may not be gay or bi, but statements like this don’t help, not that there’s anything wrong with that.