.FOX Networks, an international ad network operated by News Corporation’s Fox International Channels, has acquired a majority stake in utarget, a European ad network that specializes in high-impact formats such as online video and subsites.
The unit, which will be rebranded utarget.Fox, owns the UK’s premium video advertising network of 630+ top-tier UK websites.
The new unit will work with the Fox Interactive Media Audience Network to pursue network advertising relationships with News Corp. sites and other third parties, further bolstering News Corporation’s efforts in the online advertising space, it said.
It added that the acquisition will enable .FOX Networks to provide News Corp.-owned sites, third party publishers and advertisers additional opportunities for video ads of any length, targeted demographically or contextually.
utarget’s video products will be offered by .FOX and Fox International Channels’ online and television sales teams in 33 offices in Europe, Latin America and Asia, on a global, regional, multi-territory or local basis.
No financial details of the deal were disclosed.
Originally posted on April 8, 2008 @ 12:34 pm
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