News Corp In Talks with LinkedIn

Another major acquisition is brewing! TechCrunch has an unconfirmed rumor that Rupert Murdoch’s News Corporation is eyeing the fast growing professional networking site LinkedIn.

Here are some points why News Corp is interested with LinkedIn:

1. LinkedIn’s strong association with mature professionals complements News Corp’s premier advertising properties aimed at the same market such as Wall Street Journal, The Times, and Sunday Times. Hopefully, this could offset the declining advertising in the newspapers.
2. LinkedIn’s strong base of 16 million users worldwide, robust growth, and consistent profitablility.
3. Mature professionals with dry sense of humor do not appreciate its “wackiness” of Facebook. In short, Facebook is more expensive

If the acquisition happens, will News Corp rename it to MyLinkedIn? Just wondering…

Originally posted on November 22, 2007 @ 11:33 am