GSI Commerce Inc., provider of e-commerce solutions, announced a long-term agreement with the National Basketball Association to provide the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (the NBA’s minor league), with full-service, e-commerce operations for their online stores. GSI will provide the league’s online stores with online merchandising, e-commerce technology, order processing, logistics, customer care, and online retail marketing services.
With the NBA’s selection of GSI, the company now has e-commerce agreements to operate the online stores for the major professional sports leagues in the United States including, Major League Baseball, the NFL, the NHL, and NASCAR.
“GSI is the leading e-commerce operator for professional sports leagues,” said Sal LaRocca, NBA executive vice president, Global Merchandising. “GSI’s experience and innovation will allow the NBA to provide our fans with an enhanced shopping experience in our effort to offer fans around the world the most comprehensive assortment of NBA products.”
Originally posted on June 24, 2007 @ 8:08 pm
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