NBA channel hits YouTube

Google and the NBA have reached a deal that lands a NBA channel over at YouTube, much like the NHL one.

According to Ars Technica, the NBA videos won’t only make it to YouTube but also on ad places in the Google Adsense network for a limited time. Both parties are to evaluate this method of reaching out after this initial period.

Users will be encouraged to continue uploading NBA videos to YouTube. The top “Post Up the NBA” (e.g., user-submitted) videos each week will be compiled into a weekly “NBA Top 10 on YouTube” highlight reel that will be broadcast on the league’s cable NBA Channel. Users will be able to rate the “Post Up” videos.

Ars has more, as has the NBA channel of course, with the typical autoplay feature on the videos so turn down the volume. I’ll tell you one thing, Ahmad Rashad’s words does not rhyme well with Regina Spektor… Then again, what does?

Originally posted on February 28, 2007 @ 6:32 am