National Lampoon, Inc. has acquired the ZingFu.com from Zing Fu Enterprises, LLC for an undisclosed sum.
ZingFu.com, which launched in 2005, was one of the pioneers of widgetized, social content. The site allows users to create cards, pets, and “zings†from their own photos and share them across social platforms and by email.
This follows the acquisitions by National Lampoon of DrunkUniversity.com, CollegeHangover.com, and Comedy Express, and the more recent acquisition of AllModelZone.com. This reinforces the company’s strategy of building niche, branded, online advertising networks, with a focus on owning a significant portion of the traffic.
It is an obvious move to own niche sites for online advertising mileage.
Originally posted on September 4, 2008 @ 9:53 am
This is a great site, I started using it after someone else was going to buy them last year, seems like a perfect fit for the Lampoon guys.