Online wine retailer MyWinesDirect.com has cleverly integrated video-sharing technology to foster relationship with their target market. Dubbed as “Toasts and Roasts”, this new site features online collection of the most memorable and outrageous toasts and roasts caught on camera. Riding with the wedding season, the first theme will focus on wedding toasts and roasts (watch sample video below).
“MyWinesDirect.com prides itself on being a destination for expertly selected, consumer approved wines,” says Bryan J. Dougherty, CEO and president of MyWinesDirect.com. “Our customers review our wines and share their favorites among friends. Toast or Roast is a great way to share the funnier things said when wine is in hand.”
While it’s funny and creative, I’m hoping My Wines Direct will focus more on their subject – wines! They already have interesting articles to share and adding short videos about their rigorous 3-step screening process might make more sense to their customers.
Originally posted on August 7, 2007 @ 2:02 pm