MySpace has signed a new licensing agreement with Sony BMG Music Entertainment to enable MySpace’s 70 million U.S. monthly active users to experience streaming music videos, as well as select audio material and other content, from Sony BMG’s artists.Â
Under the terms of the deal, Sony BMG will license music videos, select audio material, and other content from its extensive artist roster and will make the content available on its artists’ MySpace profile pages. MySpace and Sony BMG will share in sponsorship and advertising revenues generated from the music videos and profile pages. Additionally, MySpace will work with Sony BMG to promote the music company’s artists throughout the site.
Originally posted on October 16, 2007 @ 10:22 am