MySpace officially announced the beta launch of MySpace MyAds, the new advertising platform designed to empower individuals and small businesses to create relevant, targeted promotional business campaigns within its network. MySpace MyAds is a new, do-it-yourself advertising platform that democratizes the landscape of online advertising, enabling anyone to create customized banner ads, target to specific audiences using MySpace’s HyperTargeting technology, and analyze campaign performance tracked throughout the MySpace ecosystem.
“With MySpace MyAds, we’re blowing the lid off display advertising solutions for small and medium businesses,†said Jeff Berman, President of Sales and Marketing for MySpace. “MySpace MyAds is a direct marketer’s dream – providing entrepreneurs with the most accessible, personalized, and targeted advertising toolkit in the market. We’re giving businesses better ROI ASAP and in today’s economy, that’s a must-have.â€
Originally posted on October 13, 2008 @ 9:27 am
Wow, that could be interesting. Myspace is becoming more-and-more powerful as time goes on, they may end up being a more universally powerful web presence like Google has ended up.