MyLifeBrand, a new social platform which allows users to aggregate and manage their favorite social networks, communities and friends, announced that they have allowed several niche social networks to integrate in to their social platform. These networks include Angling Masters, Navy Seals, Respectance and Drunk Duck.
MyLifeBrand continues the recent trend away from a MySpace-type of ‘closed’ social networking system and goes beyond the approach from Facebook by allowing niche networks to integrate their entire existing social network website, members, and log-in credentials into MyLifeBrand, positioning MyLifeBrand as a marketing and member acquisition platform for the entire niche network space. MyLifeBrand is currently offering this through its integration API for select community partners but expects to open the solution to a larger partner base shortly.
“As we continue to scale, I believe we are able to provide real marketing value to niche communities through the cross-pollination and cross marketing of members on our platform,” said Daniel Scalisi EVP of MyLifeBrand. “We believe niche communities generally have difficulty scaling and with this self-serve solution we are able to help our niche communities grow.”
Originally posted on July 12, 2007 @ 7:45 am