mtvU, teaming up with Microsoft Corp. through the Windows Live Messenger‘s I’m Initiative, premiered “Cause Effect,” a new multi-platform series profiling standout student activists on college campuses nationwide. Each episode spotlights two remarkable students, examining how they’ve used digital tools to effect positive, real world change, and inspired others to take action and make a difference on pressing social issues such as poverty, child protection, disease, environmental degradation and animal rights.
The new mtvU series is an extension of the Windows Live Messenger I’m Initiative, in which Microsoft Corp. donates a portion of the program’s advertising revenue to one of several cause-related organizations every time a user has a conversation using the instant messaging software. The ten organizations currently participating in the program are the American Red Cross, Boys & Girls Clubs of America, The Humane Society of the United States, National AIDS Fund, National Multiple Sclerosis Society, ninemillion.org, Sierra Club, StopGlobalWarming.org, Susan G. Komen for the Cure and UNICEF. Microsoft joining forces with mtvU and Think.MTV.com takes the i’m Initiative well beyond the instant messaging window.
Originally posted on November 8, 2007 @ 6:29 pm
Wayne says
Umm, this all sounds wonderful, but why isn’t globalwarmingheartland.org listed as one of the organizations? Why should global warming be listed as a problem when that hasn’t been shown yet? Same old idiots pushing the same old tired agenda, with no scientific basis for it. Why aren’t the views of the very top atmospheric scientists even allowed to be included? (you know, like the guy who founded the weather channel, or the guy who headed the National Weather Service for 30 years, or the top atmospheric scientist at MIT, or the head of NASA, or the top atmospheric scientist at the University of Virginia?? . . ALL of these men have come out and said global warming is a fraud (and/or [in the unlikely event it is real] it is nothing to be feared and we don’t need to do anything about it. WHY is it always the mental midgets, the simpletons that we have to listen to with their alarmist nonsense, and the intelligent side never is allowed to be heard??