What the heck was MSN thinking? I mean I guess if Perez Hilton can get away with it. So can MSN. But why would a big company run an ad campaign using Britney’s unfortunate lack of a brain incidents?
MSN put the breaks on a racy banner ad campaign for produced by Control Room, a company that promotes MSN’s on-demand music concerts. “See the Real Pink!†said one of the ads touting an online concert by the recording artist Pink, referring to a paparazzi incident in which Britney Spears was photographed not wearing underwear.
Control Room planned to run the ads on several celebrity gossip blogs, some of which also post celebrity paparazzi shots, including the notorious Britney pic. But as soon as MSN got wind of it, it pulled the plug. “Microsoft had no knowledge of Control Room’s Pink concert advertising campaign,†said Rob Bennett, MSN’s general manager of entertainment and video in a statement. “The reported ad campaign is counter to MSN’s brand identity, and we are happy Control Room has pulled them.â€
I guess sex sells.
Source: Adotas
Originally posted on December 20, 2006 @ 5:39 pm