Mochi Media announced the public launch of MochiAds, an online games ad network connecting advertisers with independent game developers looking to monetize and share their creations.
The MochiAds network already supports over 1,000 game developers, providing them with opportunities to make money by inserting around-game advertising into their games. The ads show as games are discovered and virally distributed across blogs, social networks and other sites by the estimated 237 million consumers who play online games. Bloons, a popular game on the network, received 7,754,288 ad impressions across approximately 26,160 sites and 217 countries and territories last month. The viral nature of game distribution enables developers to be rewarded regardless of the website on which the games are played.
There are two types of advertisements, pre-game or inter-level, which are viewed as the game is loading or during natural breaks in game play. The ad-serving technology allows developers flexibility over where ads show on a per-domain basis, and the ability to remove them at any time. Unlike sponsorships and licenses, MochiAds does not bind game developers with contractual agreements. Developers can join or leave the network at any time, but are incentivized to stay with attractive benefits such as free game hosting and a growing range of distribution deals with sites such as Hi5 and RockYou Games.
Earlier, Mochi Media received $4 million in financing from Accel Partners, the same firm behind Facebook and mobile advertising network AdMob.
Originally posted on October 16, 2007 @ 4:45 pm
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